The fish and the bait

How video content has more advantages over other forms of communication when it comes to brand-building

If you are new in any market, there are obstacles from the go, that make it difficult for you to find that needle in the haystack that can help you stitch up the best image for your brand.
And between ‘viral-able Audiovisuals’(AV) and ‘disruptive content directions,’ it is always easy to lose track of your core message that you need to deliver to your TG.
That is a mistake most start-ups can’t afford to make.

Here are a few basic questions you need to answer with your AVs as a new name in the game.

Today, content only succeeds if it delivers what consumers want, when they want it, and how they want it; and to cater consumer’s needs in a relevant and engaging way, video production is the best tool. Video content is dynamic in nature- more than any other form of communication media- and if played to the right beat, the content can be created to deliver a brand message or a promise, in the form of a virtual ‘brand experience walkthrough.’

Fortunately, it is easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video content. In today’s globalized world, video content is one of the few types of online materials that provide the value, relevance, and flexibility that consumers need.


Trust is the foundation of conversions and sales. However, building trust should be a goal on its own. The whole concept of Video content is based on building trust and creating long-term relationships by communicating your brand ethics, and the reliability of your solutions for the potential consumers. Stop selling with a direct approach, and let the people come to you by providing them interesting and useful information​


A video is the most powerful way to evoke emotions online. It dominated other media, because it offers a slew of attributes above and beyond traditional content- like music, a tone of voice, facial expressions, dynamic environments and interactions, and much more. It stimulates more of your senses than any other form of communication, and helps you generate affinity in your audience at a subliminal level.


Statistics say that sixty-five percent of business decision-makers visit a company’s website after viewing a branded video. It is clear that quality and relevant video content can dramatically improve your site’s SEO by driving people to your homepage. It creates a medium for you to keep reeling in traffic to you throughout the lifespan of your brand- as video content on the internet is up there forever, and every time you play it to new users in any other environment like a theatre or over TV, it creates engagement.​


Today, one of the biggest trends driving the digital marketing world is a responsive design. When a company’s content does not perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. Not just that, because of the ever-rising demand of video consumption by the users, companies have made platforms more responsive, as well as data charges more competitive for the masses. This expands video’s reach and makes it more user-friendly and consumer-focused.​

Video Production for your content will help you in numerous ways, and it’s always better to use latest technologies to promote your product because new is always better. Times have shown that video production is ahead in the race when it comes to promoting your content. The best solution for fishing for ROI, of course, is to get help from an agency and to strategize the communication in a way that is most engaging to your audience, casting a net that will help you get relevant traffic and conversions for your business.

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